REFINED STYLE FOR MODERN LIVING

About Urban Woolf

We believe clothing should do more than just cover you — it should express who you are.

At Urban Woolf, we’re passionate about crafting timeless, high-quality pieces that blend comfort with minimalist design. From streetwear essentials to everyday classics, our collections are thoughtfully made for those who value both form and function.

Each item is designed to move with you, adapting to your day whether you're on the go, at work, or just taking it slow. Sustainability and craftsmanship are at the heart of what we do — because we care about how your clothes are made and how they make you feel.

Urban Woolf is more than a brand — it’s a lifestyle built around confidence, creativity, and conscious fashion.

Designed with care by Urban Woolf @ 2025

MEET THE PEOPLE BEHIND URBAN WOOLF

Our Team

A passionate team of creatives shaping modern fashion through authenticity, sustainability, and timeless style — from the first sketch to every final stitch and detail.

Mark Jance

Creative Director

Aviana Plummer

Head of Product Development

Braydon Wilkerson

Sustainability Lead

Kristin Watson

Marketing & Brand Strategist
ESTABLISHED BY URBAN WOOLF © 2025

We design every detail with purpose and passion

2022
LAUNCH YEAR
3500
SATISFIED CUSTOMERS
120
BRANDS WE’VE PARTNERED WITH
3
GLOBAL STUDIOS
35
TEAM MEMBERS
1100
COLLECTIONS RELEASED

Our story & inspiration

From late-night sketches to the first stitch — Urban Woolf was born from a passion for wearable creativity. Every collection reflects the heart of our team, shaped by modern life and mindful design.

Crafting the Urban Woolf collection

Behind every garment is a journey — from concept and sustainable sourcing to thoughtful design and craftsmanship. Here’s a glimpse into how our pieces come to life, one thread at a time.